A new client says yes. The retainer's agreed. And the file sits open for a week, or two, because nobody's chased the passport copy and the utility bill you need before the work can actually start.
The client already wants to work with you, the holdup is a small, boring admin step that's easy to let slip. It compounds too: the longer a file sits open, the more awkward it feels to chase, so a one-week delay quietly becomes two.
Request what's needed, track what's arrived, and chase what isn't, so a file's ready the moment it's complete, not whenever someone remembers to check.
Imagine every new client's file completing itself quietly in the background while you get on with the actual work. Momentum never gets the chance to cool.
There's an example of this here.
See exactly how requesting and tracking works, step by step.
See the example