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How I think - one example

An old customer list. Not the whole job.

Foundations · Markus

A conversation is free.
£199 buys the Working Diagnosis - the plan for your version of this.
Building and running it starts from £399/month.

You've probably got years of old customer contacts sitting in a spreadsheet or email list. Be honest - how many of them are even still in business?

This is one common headache. The pattern behind it - clean the data, automate the grunt work, let a real person handle genuine conversations - applies to almost any slow, time-consuming process. It is not the limit of what I do. It is a way of showing you how I think.

This drafts, and you check it before it goes anywhere.

Phase 1 - who is actually still worth talking to

Step 1

The old list

Every contact you've built up, gathered in one place.

Step 2

The check

Live email, number, website, activity - checked, not guessed.

Step 3

You decide

A truer list, ranked by relevance. You still own it.

1. The old list. Every contact you've built up. Most businesses have never had time to check who's still live.

2. The check. Live email, live number, live website, recent activity, still trading - checked, not guessed.

3. You decide. Not a bigger list. A truer one, ranked by how live and relevant each contact actually is. A human still owns that list.

Phase 2 - reach them without awkward cold calls

Step 4

The right place

Google, Facebook, email, or content - matched per contact.

Step 5

Helpful, not nagging

Content built to inform, so the contact comes to you.

Step 6

A real conversation

Your time goes on warm, confirmed leads only.

4. The right place. Google, Facebook, TikTok, email, or content - matched per contact, not blasted at everyone.

5. Helpful, not nagging. Content and outreach built to inform, so the contact comes to you.

6. A real conversation. Your time goes on warm, confirmed leads. Same person. Hours spent on people who are actually still there.

Worth saying plainly: this is shown as a simple version. The same pattern can be built simple or pushed a lot further - more sources it watches, more it can draft, more it checks before handing back to you - depending on what your business actually needs.

Wondering if this needs new software first? Usually not - here's how that actually works.

What the £199 buys, and what it doesn't

The Working Diagnosis buys the plan for your version of this - mapped to your business. Not the work itself. The report is yours to keep either way. If we go further, the £199 is credited off the first invoice.

If this is the kind of thing eating your time, send a note. I reply myself, usually within a working day. We'll work out whether a diagnosis is even worth doing. Happy to talk after 6pm or at a weekend if that works better around the job - within reason, I'll fit round you.

Send a note - I reply within a day
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